flight club social darts
Art Direction | Print Design | Photography
ART DIRECTION, PHOTOGRAPHY, WEBSITE DESIGN
Flight Club Darts is a nationally recognized tech-enhanced darts bar and sister bar to Flight Club London. The venue is inspired by the an 18th century British fairground and was the first brand I worked on as the Senior Art Director for State of play. We’ve hit 6 locations here in the United States and with each location I manage the expansion of our menus, website, social media content, and partner on interior design.
MARKETING
I consider myself a brand steward. While we are the same brand, the way that Flight Club markets to its UK audience and the way that we market to a U.S. audience are very different. I am very proud of the brand systems that I’ve managed and implemented. It’s a very important part of my job that our brand translates effectively to our U.S. audience and still communicate our fun and welcoming atmosphere. I have developed a number of marketing campaigns for the venue, coordinated events and have executed campaigns across multiple platforms and locations. Additionally I designed a “Social Media Style Guide” to help our team plan and execute social campaigns in a way that best represents the Flight Club brand.
