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BLUE BUNNY
We worked with Blue Bunny to concept interactive promotional items for an event launching their new frozen single-serve Sundae product. The brand wanted us to pitch something fun that their guests could interact with at the event that also highlighted the new product.
Concepts include a custom-wrapped pop-a-shot game and small Blue bunny stage that guests could use to put on their own show, play a song on a custom vinyl-wrapped guitar and then open the fridge at the center to retrieve a frozen treat.
Concepts by me, shells constructed by a 3D engineer in Rhino and then totally image-wrapped by me in either Photoshop or Illustrator.
COVERGIRL
We were contacted by COTY in 2018 to help design and produce an influencer package to celebrate the rebrand of COVERGIRL cosmetics. The brand would release a huge new line of makeup and we were tasked to create a spectacular gift to house the range and literature announcing the new brand direction. The result was this striking black and white aqueous-coated custom corrugate mailer with three individual pull-out drawers, foam inserts and video presentation.
After the completion of this project we would be asked to design numerous other influencer boxes for COVERGIRL cosmetics (shown in gallery to the right).
Concepts by me, shells constructed by a 3D engineer in Rhino and then totally image-wrapped by me in either Photoshop or Illustrator. Packaging production completed by me.
PURINA
MADAME FORTUNA CAT CONDO & PET FORTUNE-TELLING TENT
In 2017 we worked with Purina and PetSmart to design props for Grumpy Cat’s mystical sixth birthday party in NYC. The party was overseen by “Madame Fortuna” the fictional character created by PetSmart creative team.
We designed, fabricated, and shipped a multi-level cat condo based on the original Zoltar fortune-telling machine, as well as two pet fortune-telling tents (one for cats and one for dogs) for the event. Extreme care was taken during the R+D process, making sure every part of these props were non-toxic and pet-friendly. I was part of the team that originally designed the props, I designed original fabric patterns, and oversaw the production as well.
CUSTOM CARGO
Custom Cargo was the sister company of Zing+How Design. We specialized in the production of branded bags and textiles for companies like Skittles, Dr Jart, Jim Beam, and Perrier. These products would almost always be included in other promotional projects we would work on for these brands.
To the right you will see sketches, models and mockups of bag concepts I had created during my time with Custom Cargo/Zing+How. These bags were most often gifts for celebrities or included for promotional events.
I shot original photography during my time at Zing+How and have included both product and lifestyle photography shots of some of the items that Custom Cargo had produced. All images shot and edited by me 2017-2018.
